What Do You Mean I Can't Write?
By Norm MacMaster
- Release Date: 2012-01-12
- Genre: Business & Personal Finance
What Do You Mean I Can't Write? Norm MacMaster Book Review Score: ★★★★★ 5/5 stars
For years, this legendary instruction book was passed along by agency professionals. Copies (and copies of copies) communicated the basics of "what every account executive needs to know." Updated for this version by the original author, its classic principles provide valuable training for those new to the job – and refreshing review for the rest of us.
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