Introduction The effects of demographics on markets and the economy have interested researchers for some time. A specific group, the so-called baby boomers, has been receiving special attention because it contains significantly more people than the preceding generation, and many more when compared to generations that follow it. It is not surprising that those who work in marketing had an interest in following this large group of consumers as they moved through different phases of their life cycle and over time demanded a different bundle of products. However, interest in the baby boomer generation has escalated rapidly during the last decade as they have come to affect other areas. Some claimed that baby boomers have a significant impact on financial markets and economic policy, thus encouraging an examination of the effects of baby boomers on financial and economic variables.