Worth Every Penny
By Sarah Petty & Erin Verbeck
- Release Date: 2012-05-01
- Genre: Marketing & Sales
Worth Every Penny Sarah Petty & Erin Verbeck Book Review Score: ★★★★★ 5/5 stars
There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They’ll learn how to:
-Create a brand that lets them charge what their offering are worth
-Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
-Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
-Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
-Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
Worth Every Penny book review; book recommendations; Marketing & Sales books;.
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User reviews about this book
It’s hard making the jump into full time photography, especially when having another full time job. This book helps to provide courage to make these exciting leaps in life. -foreveryoungphotography.fyp
It truly is!
By Enchanted Shots Photography
I absolutely Loved this book. Being a boutique photographer in this tough economy tempts you to have "sales". I learned a lot about myself and how to build my business and my brand. Thank you Sarah and Erin!
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