Worth Every Penny - Sarah Petty & Erin Verbeck

Worth Every Penny

By Sarah Petty & Erin Verbeck

  • Release Date: 2012-05-01
  • Genre: Marketing & Sales
Worth Every Penny book review score

4.5 Score: 4.5 (From 27 Ratings)

Worth Every Penny Sarah Petty & Erin Verbeck Book Review Score: ★★★★★ 5/5 stars

There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. 
They’ll learn how to:
-Create a brand that lets them charge what their offering are worth
-Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. 
-Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. 
-Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
-Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.

Worth Every Penny book review; book recommendations; Marketing & Sales books;.

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User reviews about this book

  • Excellent!

    5
    By KToddFSU
    It’s hard making the jump into full time photography, especially when having another full time job. This book helps to provide courage to make these exciting leaps in life. -foreveryoungphotography.fyp
  • It truly is!

    5
    By Enchanted Shots Photography
    I absolutely Loved this book. Being a boutique photographer in this tough economy tempts you to have "sales". I learned a lot about myself and how to build my business and my brand. Thank you Sarah and Erin!

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