The Professional Bull Riders Tour: Growth and Development of a Niche Sport. - The Sport Journal

The Professional Bull Riders Tour: Growth and Development of a Niche Sport.

By The Sport Journal

  • Release Date: 2008-09-22
  • Genre: Reference
The Professional Bull Riders Tour: Growth and Development of a Niche Sport. book review score

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The Professional Bull Riders Tour: Growth and Development of a Niche Sport. The Sport Journal Book Review Score: ★★★★★ 5/5 stars

The Professional Bull Riders Tour: Growth and Development of a Niche Sport The Professional Bull Riders Tour (PBR) was formed in 1992, when 20 professional bull riders--previously members of the Professional Rodeo Cowboys Association--each invested $1,000 to form their own incorporated bull riding association. Membership in the PBR now stands at over 1,200 bull riders from four countries (the United States, Canada, Australia, and Brazil) and three continents (North America, South America, and Australia). Before the advent of the PBR, bull riding was one component of the traditional rodeo (the other events were bareback riding, steer wrestling, roping, and barrel racing). Bull riding had long been considered the premier rodeo event. Specifically because of bull riding's fan appeal, the founders of the PBR bet their $1,000 that the sport could stand on its own as an independent entity outside the rodeo format.

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