Newell Company: The Rubbermaid Opportunity - J. Nick Fry

Newell Company: The Rubbermaid Opportunity

By J. Nick Fry

  • Release Date: 2001-01-25
  • Genre: Business & Personal Finance
Newell Company: The Rubbermaid Opportunity book review score

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Newell Company: The Rubbermaid Opportunity J. Nick Fry Book Review Score: ★★★★★ 5/5 stars

The Newell Company, a multi-billion dollar company dealing in hardware and home furnishings, office products and housewares, was contemplating a merger with Rubbermaid, a renowned manufacturer of plastic products. Newell had a remarkable record of success in growth by acquisition. Rubbermaid would mark a quantum step in this program, but equally, would pose a formidable challenge to Newell's capacity to integrate and strengthen acquisitions. Corporate strategy and advantage is studied, particularly through the Collis and Montgomery framework, to determine if the proposed merger is a step too far.

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