The Myth of the Garage - Dan Heath & Chip Heath

The Myth of the Garage

By Dan Heath & Chip Heath

  • Release Date: 2011-11-08
  • Genre: Small Business & Entrepreneurship
The Myth of the Garage book review score

4 Score: 4 (From 245 Ratings)

The Myth of the Garage Dan Heath & Chip Heath Book Review Score: ★★★★★ 5/5 stars

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
• Why your gut may be more ethical than your brain (“In Defense of Feelings”)
• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
• And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
 

The Myth of the Garage book review; book recommendations; Small Business & Entrepreneurship books;.

@2019 – Just Read Book. All Right Reserved. justreadbook.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website owners, to earn advertising fees by linking and advertising to amazon.com and any other website that may be affiliated with Amazon Service LLC Associates Program; As an Amazon Associate I earn from qualifying purchases.

Comments/Review section is closed