Manage the Media - William J. Holstein

Manage the Media

By William J. Holstein

  • Release Date: 2008-02-28
  • Genre: Management & Leadership
Manage the Media book review score

Score: (From 0 Ratings)

Manage the Media William J. Holstein Book Review Score: ★★★★★ 5/5 stars

Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.

In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:
- Make sure that your message is always heard
- Work with coalitions of labor, environmental, religious, and shareholder groups more effectively
- Put press relations first
- Establish and maintain positive relationships with the media
- Manage the explosion of social media

Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it.

From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

Manage the Media book review; book recommendations; Management & Leadership books;.

@2019 – Just Read Book. All Right Reserved. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website owners, to earn advertising fees by linking and advertising to and any other website that may be affiliated with Amazon Service LLC Associates Program; As an Amazon Associate I earn from qualifying purchases.

Comments/Review section is closed