Corporate and Organizational Identities
By Bertrand Moingeon & Guillaume Soenen
- Release Date: 2002-07-18
- Genre: Business & Personal Finance
Corporate and Organizational Identities Bertrand Moingeon & Guillaume Soenen Book Review Score: ★★★★★ 5/5 stars
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
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