La vache pourpre - Seth Godin

La vache pourpre

By Seth Godin

  • Release Date: 2008-10-23
  • Genre: Marketing & Sales
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La vache pourpre Seth Godin Book Review Score: ★★★★★ 5/5 stars

En marketing Godin is God disent les Américains.
De "Yoyodine" à "Do you Zoom" en passant par "Yahoo !" Seth Godin a traversé les dix dernières années à la vitesse d'un météorite pour s'imposer comme l'un des plus importants spécialistes mondiaux du marketing.
Diplômé en informatique et en philosophie, MBA Marketing de Stanford, troisautres de ses ouvrages ont été publiés par Maxima : "Permission Marketing", "Les secrets du marketing viral" et "Tous les marketeurs sont des menteurs".

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