By Erik Ingvoldstad
- Release Date: 2016-05-08
- Genre: Marketing & Sales
Acoustic Thoughts Erik Ingvoldstad Book Review Score: ★★★★★ 5/5 stars
Over the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. This book takes on some of the misconceptions and the challenges brands are facing in applying fully integrated, digitally centric marketing to connect with their audience.
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