The Art of the Start 2.0 - Guy Kawasaki & Lindsey Filby

The Art of the Start 2.0

By Guy Kawasaki & Lindsey Filby

  • Category Genre: Small Business & Entrepreneurship
  • Release Date: 2015-03-03
  • Author: Guy Kawasaki & Lindsey Filby
Our rating: 5/5 stars

4.5 Score: 4.5 (From 11 Ratings)
Check eBook ☑

Check Audiobook ♫

The Art of the Start 2.0 by Guy Kawasaki & Lindsey Filby read book description online

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
 
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
 
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
 
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

Conclusion: We hope you will enjoy this book. We rated it with 5 stars from 5.

tags: The Art of the Start 2.0 Guy Kawasaki & Lindsey Filby epub; The Art of the Start 2.0 Guy Kawasaki & Lindsey Filby read online; The Art of the Start 2.0 read online; read The Art of the Start 2.0; The Art of the Start 2.0 by Guy Kawasaki & Lindsey Filby eBOOK; The Art of the Start 2.0 ePUB; The Art of the Start 2.0 book review; The Art of the Start 2.0 book summary; book recommendations; book review blog; book summary website; The Art of the Start 2.0 Audiobook; Guy Kawasaki & Lindsey Filby; Small Business & Entrepreneurship books; books to read The Art of the Start 2.0.

More Reviews

  • Must read!!

    5
    By FantasyFan1502
    As an early stage startup, the wisdom in this book is vital to keep you on track and away from all the sirens. Build a business, create a great product, & share it with the world. Quit thinking way way too much about fundraising. Must read.

User Comments