Ogilvy on Advertising - David Ogilvy

Ogilvy on Advertising

By David Ogilvy

  • Category Genre: Social Science
  • Release Date: 1985-03-12
  • Author: David Ogilvy
Our rating: 5/5 stars

4 Score: 4 (From 9 Ratings)
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Ogilvy on Advertising by David Ogilvy read book description online

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Conclusion: We hope you will enjoy this book. We rated it with 5 stars from 5.

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