The buzz around cloud communications, however, is broad, and in my mind is more confusing than clarifying. Just consider familiar terms like hosted, managed, cloud, VoIP, communications, services, unified communications and plain old telephony Nowadays in the business communications market, there's a lot of buzz about cloud communications. There certainly are tangible developments occurring, but I also see some fundamental shifts happening underneath all this. Individual news items will continue to come, but I want to focus more on the bigger picture and what it means for service providers. In fact, the more disparities I come across, the more there is to talk about.